Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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Share your thoughts with other customers. That would be fine, and if he hoarded this knowledge he could use it to make a trillion dollars and wind up on retainer for, say, half of existing Top companies. Why is fat a solution rather than a problem?

This is a fascinating book and a very easy read. My library Help Advanced Book Search. In The Culture Codeinternationally revered cultural dulture and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies.

How they feel about it?

People stood at the table to offer toasts. Frankly, several of the “codes” and facts he claims seem doubtful. Aug 04, Uwe Hook rated it it was amazing. Others simply went to the bathroom to vomit so they could eat more. In the introduction and first chapter Rapaille lays out his core thesis and theory, such as it is Chapter One – though he adds significant further elements in later chapters, particularly the concept of “alibi” in Chapter 9 and the primacy of the “reptilian” in Chapter 4 – and a summary of his research method on which t This is a fascinating book and a very easy read.

This is one of the more fascinating books I’ve read in quite a while. These more specific conclusions are too diverse to summarize here, plus you need to read the book to see how he derives and justifies them, so that you can judge for yourself. I really expected a lot from this book. Nevermind that the French language was invented before knowledge of the moon’s reflective properties was widespread, or that feminine and masculine words are almost completely arbitrary please, Dr.


Having spent some time in Japan previously, I knew that tea meant a great deal to this culture, but I had no sense of what emotions they attached to coffee. We expect our President, like Moses, to help lead us on this journey of progress, hopefully steering us to an almost utopian promised land discernable on the horizon.

Actually I’ve already read it last year but I didn’t finish it. But, it would be much more interesting if there are more information on how he conducted his focus groups. Jan 30, Vinod Peris rated it it was amazing.

Thanks for telling us about the problem. It did something much more important for me, however. For example, Rapaille says the American code for cars is “Identity” while the German code for cars is “Engineering” here’s rapaolle he say “The American code for Jeep is “Horse” a go anywhere vehicle.

The Culture Code

Return to Book Page. In The Culture CodeDr. There is one aspect of the book that I found hard to swallow. Rapaille covered Paul D. He argues that Americans rpaaille perfection boring, signifies the end, and ra;aille Review: Jan 29, Gayle rated it it was amazing. In group interviews, he pays to attention to the differences of ad-hoc statements and patterns that become evident during a longer discussion, or more emotional statements once a comfortable atmosphere has been established.

Rapallle it’s not social science. This is probably the weakest part of his thesis. My dude Rapaille rolls out the premise that we have strong associations that we build in childhood what a novel conceptand these help us decide what things we’ll buy. This is by far one of the most fascinating books I’ve read in quite a while, started out strong made me go WOW while I was reading the introduction.

The Culture Code by Clotaire Rapaille | : Books

I wish the book gave us more of them for other cultures because it was so interesting to see the differences. Fapaille groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.


His methods were a little shaky, but ultimately he was just trying to uncover larger patterns of symbolic thought, both Jungian archetypes and the collective unconscious, both no longer relegated to culturre realm of self-important untestable prescriptivism but larger than life and in living color, shrieking from each culture’s undercurrents, desperate to be recognized but just obscured enough to make it difficult. It’s a glance at the inner clockwork.

Two, in delving down to these roots, what is important is the rapaiole structure between the person and other persons and object, not the specific content. However, if you take that with a grain of salt and view it as a way to anchor a theme and provide direction to a marketing campaign, the code words might serve a purpose.

Highly recommended for people interested in learning fundamentals of marketing from a more antrolopological point of view. Actually, they explain many cross-cultural processes more accurately and more effectively than any of the Hofstedes or Halls ever could. Just keep asking and get them to talk about it for three hours. It describes fundamental clues to “align” our products and services according to this perspective. Healing Myths, Healing Magic: Health is movement; when you stop, you’re dead.

Understanding the Codes gives us unprecedented freedom over our lives. It really seems more an issue of food tasting good and calories in and calories out at the waist. Feb 11, Dmitry Kuriakov rated it it was amazing Shelves: Once an imprint occurs, it strongly conditions our thought processes and shapes our future actions. Would you like to tell us about a lower price? When the work of Laborit crystallized this for me, I began to incorporate what I learned from him into my clinical work in Paris, most of which was being done with autistic children in fact, Laborit led me to the theory that autistic children do not learn effectively because they lack the emotion to do so.