“This book is a real eye-opener and I would recommend it for any manager at any stage in their career.”—Professional Manager Magazine Philip Graves reveals. : THE TRUTH ABOUT CONSUMERS AND THE PSYCHOLOGY OF SHOPPING. Philip Graves, Boston, MA: Nicholas. Alan Giles, chair of Fat Face reads by Philip Graves. With risk aversion taking an increasing grip on corporate boardrooms, it’s no surprise that .

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US Kindle Buy Now. Great subject Oh so boring writing. Dec 28, Daniel Koh rated it it was amazing. If you ask someone why they just bought that washing machine, he is sure to give you a good reason, one that might not have anything to do with the real reason, which is that its the brand his mother always used. These are not reasons not to do market research at all, since there are still pretty big load of information mindful general manager might want to know from customers to allocate resources rationally You know that kind of people, who say they will not go the gym, because consumreology will make them over muscular and ugly?

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For anyone who believes that market research is a useful or accurate tool for assessing and predicting consumer behaviour – read this consunerology – and go figure!

In terms of the psychology behind people’s behaviours and consumer decisions I do feel it lacked some of the depth I have found in other books that took perhaps a little more academic approach to unpacking and remodelling the psychologies As a novice researcher, I enjoyed reading this expert critique of industry practices gaining a deeper understanding of some of the challenges and common oversights faced by market researchers today.

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Forgot Password Your Membership Number. Some interesting observations, but it quickly got repetitive. There were a few sections where I got consumetology interested It also shows organisations the tools they should be using if they want to understand their customers. More persuasively, he cites Red Bull, Absolut vodka and the renaissance of Doctor Who as consuumerology triumphs that, after adverse research findings, would have been abandoned by less confident managers.

I wish the writing had been a bit more captivating, and then I would feel better giving it a recommendation to others. A reasonable premise with some reasonable conclusions. Yes, we get it And puilip conscious mind is far more receptive to new ideas than its unconscious counterpart.

The Secret of Selling Apply the science of influence to your marketing and selling. Deepesh rated it really liked it Apr 27, This book should change that. And three chapters before that.

by Philip Graves

People are all intuitive and shop with unconcious mind They don’t really know what they know, see, feel or do 2. Can give you real insight into your own decision-making processes and make you a more mindful shopper.

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So I can’t blame the book for that. Hardcoverpages. Dec 30, Jill Furedy rated it liked it Shelves: Kyle woodward rated it it was amazing Jul 17, Contact Will Armstrong to get involved. We can’t predict consumer behaviors – focalism: Feb 01, Maciek Lipiec rated it it was amazing. Rationally, it wouldn’t seem that the color on the outside of a can could change the taste, but our tastebuds and food-gathering still has deep roots in prehistoric times, when if we had eating a berry of a certain color and shape before, we could be assured it wasn’t poisonous and not have to look so closely at it.


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He asks us why we should trust a technique whose psychotherapeutic efficacy is precisely because group dynamics change the participants. Covert Marketing August 14, However, the author makes a case for understanding brain science in determining how people make purchasing decisions.

A good read for those working or wishing to work in the field. He shows them a path to better insight. Sign In Member Number.


Please be aware your password is case sensitive. Leave this field blank. I still think it is worth the read, but Paco and a few others would outrank this one for someone new to the topic.

He conveniently oversimplifies a more complex set of flawed decisions, but makes a good case. Lists with This Book.

To view it, click here. Jovita rated it liked it Mar 23,